Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results. You'll explore 3 integration paths (foundational, enriched and cross-channel) and get practical guidance for setting up your connection. This training is designed for advertisers looking to strengthen their website data setup, whether you're starting fresh or building on an existing integration.